Business 100 - 2013

Neil Sweeney/JUICE Mobile

Neil Sweeney is the president and CEO of JUICE Mobile, a mobile marketing and technology firm he founded in 2010. JUICE Mobile has been recognized as Canada’s leading independent mobile firm and was awarded Canada’s Most Promising Digital Media Company at the 2012 Digi Awards. In 2011, the Digi Awards also named Neil Canada’s Top Digital Executive. This year, he was a finalist for the Ernst & Young Entrepreneur of the Year Awards in the Media and Entertainment category.

Born in Toronto, Neil has an MBA from the University of Edinburgh. At 12, he worked at a local water park with his cousin, an experience that developed his interest in business and appreciation for working with family.

“Irish heritage to me means supporting others, building bonds and being aggressive in the business world, says Neil, who is fifth-generation. Neil has excelled in the technology, media and entertainment industries for more than 15 years. He has also held senior positions with top publicly traded media companies in Canada such as CTV, Standard Broadcasting, CanWest Media, as well as venture-backed start-ups.