Business 100 - 2013

Jo Ann Ross/CBS Television Network

Jo Ann Ross is president, Network Sales, CBS Television Network. As the network’s chief sales executive, Jo Ann is responsible for all sales for CBS Entertainment, Sports, Daytime, News and Late Night. When she was elevated to the role in 2002, she had the added distinction of being the first woman to ever head up a network sales division. Under her leadership, the network has enjoyed record-breaking sales performances for the past eight years. She joined CBS in 1992 as vice president of Olympic Sales, in charge of network sales for the Lillehammer Winter Olympics in 1994 and the Nagano Winter Olympics in 1998.

Jo Ann, whose Irish ancestors hail from  County Longford, is a graduate of Sacred Heart Academy in Hempstead, N.Y., and American University in Washington, D.C.

This October, Jo Ann was inducted into Broadcasting & Cable’s Hall of Fame, and she has also been one of The Hollywood Reporter’s “100 Most Powerful Women in Entertainment” for many years running. She and her husband, Dr. Michael Zelman, live in Manhattan.