Business 100 - 2013

Andrew McDermott/Spruce Media

As vice president of product at Spruce Media, Andrew McDermott manages the process, execution, and evaluation of product development. In this capacity, he ensures that Spruce Media continues to provide the highest-level Facebook marketing solutions. Prior to joining the founding team of Spruce Media in 2009, Andrew was the general manager at Gratis Internet, a performance-based advertising technology company. In 2012 and 2013 both, Spruce Media was recognized on the Forbes 500 list and since its inception in 2010, Spruce has expanded their offices to four major American cities.

Born in Buffalo, New York but raised in Jamaica, Andrew is descended from three Irish families who immigrated to the Americas in the 19th century. His own emigration from Jamaica in 1995 allows him to feel a close connection with his “adventurous and resilient Irish ancestors” and to maintain “the same personal drive, perseverance, exploration, and embrace of diversity” that he feels are “at the core of the Irish people.” He holds a BS in finance and business administration from the State University of New York at Buffalo, where he was also a Daniel Ackers Scholar.