Wall Street 50 – 2011

Joseph Jordan/MetLife

Joe Jordan is senior vice president of MetLife, responsible for Behavioral Finance Strategies. He is a financial services industry veteran, well known for his speeches and advocacy programs that inspire financial professionals. The American College recently published his book, Living a Life of Significance, which chronicles his life experiences and his passion for helping others achieve financial security.

Joe is a graduate of Fordham University where he is a member of the Athletic Hall of Fame for his achievements in football. The Jordan family motto is “Percussus Resurgo” which means “When stricken I will rise again” and Joe, whose roots are in Court Town Harbor, Co. Wexford on his father’s side, says, “I have always felt that this was a great motto to live by and to apply to my personal challenges. It is also a symbol of the Irish persona as the people have endured so much persecution and adversity over time. I was very proud of the Celtic Tiger and have complete faith that it will roar again.” Joe, his wife, Geraldine, and their two children live in New York City.