Business 100 - 2011

Cheryl Cavanaugh/Pernod-Ricard

Cheryl Cavanaugh began her career in the spirits industry in 2005, as a member of the Absolut Vodka marketing team. Following the acquisition of Absolut by Pernod Ricard in 2008, Cheryl joined the Jameson Irish Whiskey brand team. As brand manager of Jameson for the U.S., Cheryl has continually played a key role in driving the tremendous growth of Jameson. According to the Beverage Information Group’s 2011 report, the brand now claims 73% market share contributing to 89% of growth on the Irish Whiskey category. Jameson surpassed its one-millionth case sales milestone in 2010.
The current scope of Cheryl’s responsibilities includes Digital Strategy and Activation, PR & Events, Bartender Outreach and Category Management. Cheryl is a graduate of Boston University with a degree in mass communication, and resides in Westchester, NY with her husband. With a paternal grandmother from Co. Longford, Cheryl is a second-generation Irish American who also traces her roots to Co. Cork on her mother’s side of the family.