Wall Street 50 – 2010

Joseph Jordan/MetLife

Joe Jordan is senior vice president of MetLife, responsible for global sales process strategies relating to enterprise life, annuities, long term care and disability income. He joined the company in 1988 and is an industry-renowned thought leader in behavioral economics, client-centric tools, ethical selling and client advocacy. He founded the Insured Retirement Institute.

Joe, who attended Fordham University where he is an Athletic Hall of Fame member for his achievements in football, is a Catholic Big Brother and has been a board member for 11 years. The Jordan family motto is “Percussus Resurgo” which means “When stricken I will rise again.” Joe, who is a second-generation Irish American with roots in Court Town Harbor, Co. Wexford on his father’s side, says, “I have always felt that this was a great motto to live by and to apply to my personal challenges. It is also a symbol of the Irish persona as the people have endured so much persecution and adversity over time. I was very proud of the Celtic Tiger and have complete faith that it will roar again.” Joe, his wife Geraldine, and their two children live in New York City.